Broadcast · Campaign

Al Kass · World Cup 2022

2022

Al Kass Sports Channels carried the 2022 World Cup, and the pieces around the football had to hold their own against it. They are short, they run constantly, and by the second week every viewer in the country has seen each one many times over. Repetition is the brief, not an accident of scheduling.

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Documentary · Multi-camera

Northwestern Qatar

A graduation is one of the few shoots where you cannot ask for another take. It happens once, at the speed it happens, and either you were pointing the right way or you were not.

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Documentary · Brand film

Qatar Foundation

A film for Qatar Foundation built as a journey rather than an inventory. Institutions usually film themselves by listing what they own — the buildings, the programmes, the numbers. This one is about the people the numbers are for.

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Commercial · Brand film

Ooredoo

Telecoms advertising tends to sprint — a cut a second, a device in every frame, the network explained to you. This one holds still. A courtyard, one person in it, and the brand arriving late and quietly.

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Campaign · Brand film

Qatar Tourism

2021

A National Day film for Qatar Tourism, made the year before the World Cup arrived and the country was looked at by everyone at once.

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Commercial · Campaign

Alfardan Exchange

2022

An exchange house exists so that money earned in one country arrives in another. During Ramadan that is not a transaction, it is most of the point of the month.

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Hospitality · Commercial

Laurice

Food is easy to film badly. Light it hard, shoot it cold, cut it fast, and what you have is a menu with motion.

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Hospitality · Commercial

Opso

A commercial for Opso, shot on RED at 6K. The overheads carry it: plating read from straight above is the one angle where a kitchen looks like a kitchen and not like a set built to look like one.

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Commercial · Campaign

Samla

2023

Thirty seconds, shot low and close to the ground, on terrain that fights back.

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Commercial · Campaign

National Paints Qatar

The straightforward way to advertise paint is to show a wall. This one puts the colour on faces instead, and lets the product be the thing everything else in the frame is made of.

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